The spiralling price of oil is beyond any airline's control and fuel hedging can only be a "temporary pain relief" at best, he said.Fernandes said the key to AirAsia's sustainability, regardless of crude oil prices, is to launch more high demand routes that will keep sales growing, coupled with a strong marketing skill that will ensure those seats are filled.
"We started KL-Haikou. No one had ever done it, and now we are full, with 92 per cent load factor. We are making good profit from that route. If we didn't do that route, we'd have less profit to cover the price of oil," Fernandes added.
He is also not worried about a potential economic slowdown, or that rising food prices may force consumers to keep their money for other things more essential than travel. Instead, he believes people may go for holiday even more as they seek refuge from the reality of the life.
"There are two things that will benefit from an economic slowdown - the movie industry and travel. Because what do you want to do if the economy slows? You want to go out and have some fun! So you'll lose yourselves in it," he said. Taken from Btimes
Matjem: Terer mamat Tony ni......kat US yelah movie kat Malaysia tak comply langsung....Travel maybe lah...yelah ngko boleh le buat profit semua additional charge tu pegi balik kat consumer....
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